Showing posts with label loyalty. Show all posts
Showing posts with label loyalty. Show all posts

Wednesday, May 23, 2012

Putting Loyalty Marketing First


My yearly subscription bill for my SiriusXM satellite radio came the other day. I had sticker shock - it was $250 for the year. I am sure the rate had gradually grown over time.   I probably didn’t pay much attention over the years, but am trying to pay more attention to credit card spending and bank statements. But I have only one player in my car. What happened? I thought this was the best deal in the world several years ago (before Sirius merged with XM) - and I am sure it was originally only $10 per month.
I immediately cancelled my subscription. I now play Pandora on my iPhone for free on my car stereo. Sirius called me and offered me a special incentive to come back - 6 months for $25 total. I said no. I now have free unlimited music.