The Competencies Needed For Today’s Successful Marketing Team

Marketers have a lot on their plate these days.  The discipline itself is changing, driven by the CMO, who is challenged to bring a stronger business focus to marketing and ensure financial returns for the company’s investment. Marketers need to be more analytical, as more data is available to measure business results, while continuing to orchestrate all communications to customers, consumer and employees.

Building a successful marketing team requires a focus on individual competencies and skills.   Here are the six key competencies critical for today: