Comcast just announced a new logo in December 2012. The combination of the cable company Comcast and the entertainment provider NBCUniversal (which Comcast purchased in 2011) created the need for a new identity that neither logo alone could provide.
The logo redesign is a straightforward combination of the two existing logos and suggests to employees, stakeholders and customers that they are really one entity. Try imagining your local cable driver working for the same company as judges on “The Voice” or creators of thrill rides at Universal park in Orlando and you get an idea of the need to tie it all together. The stronger capital letters and more modern font are really the only changes (I can only guess what the design firm charged them for this). Here is how this new logo evolved:
