Tuesday, November 13, 2012

Finding Consumer Insights That Lead to Strong Brands

Great brands and compelling marketing campaigns are created when marketers uncover "insights" that reveal consumers’ true needs in a product category.  

Marketers may stumble onto an insight (most do) or find one after deep observation of consumer behaviors and motivating beliefs.  Once found, the path to building a unique and competitive brand is much clearer. 

Please take a moment and watch my short video on the differences between simple observation and uncovering powerful consumer insights:


1 comment:

new media marketing company said...

The advantages and disadvantages of internet retailing could be studied in contrast to traditional marketing considering issues related to online branding, consumer loyalty, spam, and advertising strategies.