The 2012 Olympics has not disappointed viewers with memorable moments of breathtaking athletic performance. These games will also be be remembered for changing the way we watch programming. With a majority of consumers having access to mobile technology through smartphones and tablets, many, for the first time, used these devices to stream the events live.
Insight Express reports data showing a change in consumer viewing behavior for the Olympic games in 2012:
- Among tablet users, 76% are live streaming on a tablet for the first time
- 86% live streamed on a smartphone for the first time
- Even an established platform like the web is seeing 36% of website users live stream online for the very first time
Insight Express reports data showing a change in consumer viewing behavior for the Olympic games in 2012: